3pl and Amazon FBA Prep Centre

Client success story

Thousands of SKUs. One premium standard.

Accurate DTC and retail fulfilment for a luxury tailoring specialist—combining garment care, Shopify integration and premium custom packaging.

Discuss your fashion fulfilment Visit Malford of London
Since Feb 2023A trusted, long-standing fashion partnership
ThousandsOf active SKU combinations to manage
DTC + B2BBrand websites and major retail channels
Premium finishQuality control and custom packaging
Malford of London Savile Row shirt collection
The client

The luxury tailoring archive

Malford of London specialises in premium menswear and Savile Row tailoring. Its extensive collections include shirts, suits, jackets, cashmere and merino knitwear, outerwear, trousers, footwear and accessories from recognised British and international designers.

The business serves customers directly through its brand websites while also supplying major retailers, including TK Maxx and John Lewis. This creates a fulfilment operation that must combine ecommerce speed and presentation with the detailed compliance requirements of B2B retail.

Uppfylla received the first Malford inventory in February 2023 and has supported the fashion operation ever since.

The challenge

Fashion inventory at scale

Fashion fulfilment creates complexity far beyond the number of core products. A single shirt style may be available in multiple colours, sizes and fits, with every combination requiring its own accurately controlled SKU.

Across Malford's extensive tailoring, knitwear and accessories ranges, the total SKU count runs into many thousands. One picking error can mean the right style but the wrong size, colour or fit—so precise stock identification is essential.

The expectation

Quality at every touchpoint

Premium products must reach customers in premium condition. Garments need to be stored appropriately, handled carefully, checked during fulfilment and presented using Malford's custom packaging requirements.

The same attention to detail applies to wholesale orders, where retailer-specific standard operating procedures determine how stock must be prepared, labelled, packed and delivered.

Accuracy by design

Every variation matters

Our processes are designed to distinguish the small differences that matter in fashion fulfilment. Clear stock locations, SKU-led handling and accurate order information help our team select the exact garment required.

That control allows Malford to maintain a wide and varied product catalogue without compromising the accuracy expected by customers or retail partners.

StyleShirts, suits, jackets, knitwear and accessories
ColourMultiple colourways within the same product family
SizeDetailed sizing across tailoring and casualwear
FitClassic, tailored and other fit variations
Specialist garment handling

Stored for the product, not just the warehouse

Not every fashion item belongs folded inside a standard storage location. Suits, jackets and other structured garments may need to remain hanging to protect their shape and presentation.

Uppfylla uses dedicated hanging rails for these products, keeping garments organised, accessible and ready for careful fulfilment.

Dedicated hanging storage

Structured garments are kept on purpose-built rails instead of being compressed into unsuitable locations.

Careful handling

Products are handled with the quality expectations of premium tailoring in mind.

Accurate identification

Each style, colour, size and fit remains distinguishable throughout storage and fulfilment.

Grey tailored herringbone jacket sold by Malford of London
Cream cashmere mix jumper sold by Malford of London
Two fulfilment channels

One stockholding, two very different journeys

Malford serves individual ecommerce customers and major retail buyers. Uppfylla adapts the fulfilment process to the requirements of each channel.

Direct to customer

Shopify-integrated fulfilment

Orders flow from Malford's websites into the fulfilment operation for accurate picking, premium packing and direct dispatch.

Shopify orderExact SKU pickCustom packagingCustomer delivery
Business to business

Retailer-compliant fulfilment

Wholesale orders are prepared in line with the receiving, labelling, packing and delivery procedures set by each retailer.

B2B orderRetailer SOPCompliant preparationRetail delivery
Premium Savile Row tailoring sold by Malford of London
The customer experience

Premium presentation beyond the checkout

The fulfilment experience is part of the Malford brand. Customers buying high-end tailoring expect the parcel arriving at their door to reflect the quality of the product inside.

Uppfylla follows Malford's custom packaging requirements so orders are presented consistently and customers receive a considered, premium unboxing experience.

Correct productThe exact style, colour, size and fit selected.
Quality checkedHandled with care before the order leaves the warehouse.
Custom packedPrepared in line with the brand's presentation requirements.
Channel readySuitable for DTC customers or major retail receiving teams.

Need a fulfilment partner that understands fashion?

Talk to Uppfylla about Shopify integration, hanging garment storage, high-SKU inventory, premium packaging and retailer-compliant B2B fulfilment.

Talk to our team

TELL US ABOUT YOUR BUSINESS

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Give us the useful details now and Katy, Nicole or another member of the team can come back with clear pricing and the next steps.

  • Takes two minutes
  • No obligation or complicated onboarding
  • We’ll respond within one business day

PREFER TO SPEAK TO SOMEONE?

01543 212101
info@uppfylla.co.uk

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