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Client success story

Eight years. Two countries. One partnership.

From a trial shipment in August 2018 to a complete, hands-off UK and mainland European fulfilment operation managed by Uppfylla.

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A living room furnished with Furinno storage, tables and media furniture
8 yearsWorking together since August 2018
25,000 sq ftDedicated UK warehouse operation
2 countriesWarehouses managed in the UK and Poland
Hands-offStaffing, couriers and daily operations covered
Furinno ready-to-assemble shelving and entertainment storage collection
The client

Practical furniture with international potential

Furinno is an international ready-to-assemble furniture brand built around practical design, easy assembly and accessible pricing. Its broad range includes storage, shelving, home-office, living-room and bedroom furniture designed to fit modern homes and everyday budgets.

As the brand prepared to expand further into Europe, it needed more than available warehouse space. It needed a reliable UK-based fulfilment partner capable of receiving containerised stock, managing day-to-day operations and supporting continued growth across new markets.

The original requirement was a dependable route into Europe. The result became a fully managed, long-term European operation.

The challenge

Finding the right UK fulfilment partner

In 2018, Furinno was looking for a UK fulfilment partner it could trust to support its expansion into European markets. Reliability, operational control and the ability to grow alongside the brand were essential.

Rather than committing immediately, Furinno sent stock to several potential fulfilment providers. This allowed the team to compare how each partner handled communication, stock, orders and the practical demands of its furniture range.

Proving the fit

Performance before promises

Uppfylla proved to be the best operational fit. We demonstrated that we could manage Furinno's stock reliably, communicate clearly and adapt our processes around the brand rather than forcing it into an inflexible standard model.

What started with a small number of containers developed into a close working relationship built on trust, accountability and a shared approach to solving operational challenges.

The growth journey

From trial stock to complete European operations

August 2018

The partnership begins

Furinno tests several UK fulfilment options and Uppfylla proves to be the strongest fit.

Early growth

A few containers

Initial stock volumes grow as confidence in the relationship and the UK operation develops.

UK expansion

A dedicated warehouse

Uppfylla opens and operates a dedicated 25,000 sq ft UK warehouse for Furinno.

Mainland Europe

Wrocław, Poland

Acting as Furinno's eyes and ears in Europe, we establish a suitable shared EU warehouse.

Today

Hands-off fulfilment

Uppfylla manages Furinno's UK and Polish warehouse operations as one connected solution.

Beyond storage and dispatch

Managing the operation, not simply the warehouse

The dedicated UK site operates as an extension of Furinno's own business. Uppfylla provides the people, systems and local decision-making required to keep the operation moving.

Staffing

We organise and manage the warehouse team needed to support daily requirements and changing workloads.

Courier management

We manage courier relationships and the practical dispatch requirements of a bulky furniture range.

Daily operations

Inbound containers, storage, inventory and order fulfilment are managed locally by Uppfylla.

Domestic sales support

We also support selected domestic sales channels, helping connect local commercial activity with fulfilment.

The European expansion

Furinno's eyes and ears on the ground

Once the UK operation was established, Furinno asked Uppfylla to identify and set up a suitable mainland European location. Our understanding of its products, operational requirements and growth plans meant we could evaluate the opportunity as an extension of the existing partnership.

This led to the opening of a shared warehouse in Wrocław, Poland—providing a strategic mainland EU base from which Furinno can support its European markets.

Uppfylla now manages both the UK and Polish warehouse operations, giving Furinno one trusted partner and a completely hands-off European fulfilment solution.

United Kingdom

Dedicated 25,000 sq ft warehouse managed by Uppfylla.

Wrocław, Poland

Shared mainland EU warehouse established and managed by Uppfylla.

A selection of Furinno furniture products viewed from above

A partnership designed to scale

Eight years after the first trial stock arrived, Uppfylla continues to provide the people, facilities and local knowledge behind Furinno's European growth.

Planning your own European expansion?

Talk to Uppfylla about a managed UK and mainland European fulfilment solution built around your products, markets and long-term growth.

Talk to our team

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